1. A catchy title.
2. Actual content.
3. Links!
Sorry for the bait and switch. What's really going on is that my brain is shot, and I have nothing of real interest to write, but I am challenging myself to be more persistent with posting on the blog, and sharing things.
Here's the deal: I spend all day working on creating content, messaging, blog posts, tweets, graphic designs, videos, and more, for clients, and when I get home, the last thing I want to do is try to write more blog posts. It's challenging. And then I think to myself, "You're just being lazy. Seriously, what's wrong with you!"
The truth of social media is that there is no secret formula for blogging success. It's true. There are some great practices out there, like what HootSuite posted today.
Many experts will convince you if you follow their rules that you will succeed. This is the internet. There are no rules that are set in stone. There really aren't any rules to what you should and shouldn't do with blogging.
What are some good suggestions?
1. Be consistent. Success in social media is a marathon, not a sprint. The viral videos you see, or the content that gets' millions of shares, are not the first thing someone posted. Nor will it be the last.
2. Be topical. Don't create a blog that talks about fashion, Python coding and Ornithology all together (though that would be pretty cool if you could pull it off). Stick to something that's a passion, and rock and roll!
3. There are no rules. That's the beauty of where we are now in time. Twitter just released the ability to have gifs in tweets. Yesterday you couldn't do that. Now there's a whole new way to engage with people via twitter, and there are going to be some people who do a fantastic job with it.
There we go, I put out a post, and started by complaining about how I didn't want to!
What do you think about this post? What suggestions do you have? What do you do to reach your communities around you online?
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